PR Writing & Communications
Good communication starts with knowing what to say, who you’re talking to, and why they should care. Through my public relations coursework at Indiana University, I’ve had the opportunity to write for a variety of audiences, organizations, and communication goals. From pitching stories to media and writing speeches to creating social content and persuasive pieces.
This collection highlights some of the writing formats I’ve worked with and the different ways I’ve learned to adapt my voice, message, and approach to fit the audience.
Strategic Writing
Media Pitch Email
Developed a targeted media pitch for the Monroe County Public Library’s new 3D printers, focusing on newsworthiness, audience targeting, and concise storytelling. This project challenged me to turn a larger story idea into a compelling pitch designed to capture a journalist’s attention.
Press Release
Wrote a press release announcing a community health fair, with a focus on newsworthiness, AP style, and clear information hierarchy. This project challenged me to identify the most important elements of a story and structure them for a media audience.
Key Messages
Developed strategic key messages for a fictional eco-friendly cleaning product launch, focusing on clarity, consistency, and audience needs. This project challenged me to simplify complex information while maintaining an organization’s voice and communication goals.
Created a long-form blog post analyzing Wallows’ Model alongside an Instagram post promoting the article. This project challenged me to adapt one central idea across platforms while balancing editorial voice, audience engagement, and platform-specific writing.
Digital & Social Media Writing
Persuasive & Long-Form Writing
Op-Ed
Developed an opinion piece centered around a clear argument and supporting research, with a focus on persuasive writing and an approachable editorial voice. This project challenged me to make a complex topic accessible while giving readers a reason to consider a different perspective.
Speech
Wrote a speech designed for a specific audience and speaking context, focusing on storytelling, tone, structure, and audience engagement. This project challenged me to write for the ear rather than the page and create a message that felt natural and memorable when spoken aloud.
Professional Communications
Biography
Wrote a professional biography for a fictional Chief Sustainability Officer, focusing on balancing credibility, personality, and relevant experience. This project challenged me to introduce a professional in a way that felt polished without becoming overly formal or generic.
Business Letter
Created a professional business letter tailored to a specific audience and organizational situation, focusing on tone, structure, and clear communication. This project challenged me to adapt my writing style to the recipient while communicating information effectively.