IU Foundation — “All Donations Make a Difference” PR Campaign
Developed a year-long public relations campaign for the IU Foundation focused on showcasing the impact of donations and strengthening connections between the university and its supporters. Conducted audience research and interviews, contributed to campaign strategy and messaging, and developed evaluation metrics to measure the campaign’s effectiveness.
The final presentation brings together our research, campaign strategy, recommended tactics, and evaluation plan for the IU Foundation. It showcases how our team translated research and audience insights into a cohesive public relations campaign and presented our recommendations in a clear, visual format.